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About Eidos

The idea for Eidos first began on the grappling mat between rolls and training sessions. As friends and training partners, we wanted to find a unique way to express our shared passion for the sport of jiu jitsu. But it turned out to be more than that. It wasn’t just the sport we loved, it was the lifestyle and state of mind you have when you do something you are passionate about. That’s why we wanted our brand and clothing to reflect a lifestyle in which passion for what you do is paramount. Where goals can’t be bought or given, but must be earned through hard work, perseverance, and at times suffering. Life is a never ending cycle of finding something that motivates you, setting goals to achieve it, and obsessing over it until you achieve it. Life is a journey and we hope you let Eidos join you.

-The Eidos Family (Michael, Brandi, Judith)

Why “Eidos” for a name?

We didn’t want just any name. We needed to find a word that represented everything we stood for. After months of searching, we finally found it.

Eidos: the distinctive expression of the cognitive or intellectual character of a culture or social group

It was perfect. As jiu jitsu practitioners, as athletes, as individuals who live life with passion, we have a similar way of thinking. And regardless of the differences in our ultimate goals, we all know how to achieve them.

Eidos = excellence, integrity, dedication, strength …

What does Eidos mean to you?